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B&Key barrier to SMS use among non-users''" ~<  =Urban vs. rural SMS use IWhy so much SMS in Philippines? $bcost-cutting through SMS, missed calls, and more& OGeneral  cost cutting strategies due to high cost perceptions& *A   FSMS Second-hand mobile handsets Missed calls Prepaid subscription 40G?High expected per minute costs A*& especially on mobile" K  G/High expected initial cost of getting connected00"F Cost cutting via use of second hand mobile handsets at half the price!II" D@ Cost cutting via missed calls  v9C  p5L Cost cutting via prepaid connections''" {;  z: FExpenditure control evidenced by infrequent top-ups in PK, IN, LK & THG4HIn sum& @High price expectations lead to adaptive cost-cutting measures  which in turn creates a way of life in the Philippines and in the other countries... SMS is now a way of life in the Philippines BUT, this is not a bad thing: as it is driving affordable access at the bottom of the pyramidR,_,0N  M  Thank you for your attention$$/<s4u6x7|9}:;<=?@ABCEFGHIJKLMN   0` !3̙` Q.<ffff3` 3333fff` 3K=̙fff` 3fffff` ff3ff3` aNR>ff` 3fY33` 3f3f>?" dd@&?odd(@n<)o6=nA+7%Z', n?" dd@   @@``PV   = 7 ,`(p>>  ^(     6x " `}  T Click to edit Master title style! !   0@ " `  y9Click to edit Master text styles Second level Third level!   :   0 "^ `  X*   0 "^   Z*   0 "^ `  Z*  6X" Gwww.lirneasia.net 2 `T /  "z'Yz  <Z" ` /z  <Zd" `# /  ^A(28 ?LIRNE big watermark#" `CB2  6P#" `, : J  c $޽h ?"` 3f3f___PPT10i. "+D=' f= @B + Profileo   0 ~@ 3(   ) 6" Gwww.lirneasia.net 2  * 0 #" `I  T Click to edit Master title style! ! + s *h #" `E   W#Click to edit Master subtitle style$ $ , 04 "^ `  X* - 0P "^   Z* . 0  "^ `  Z*`Z / /# "z 0 <Z" ` /t 1 6Z" `# /2 2 B#" `@# > b 3 C ,ALIRNEasia") VJ  c $޽h ?"` 3f3f___PPT10i. 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ZB  s *o ?  `B _ 0o ?zm`B ` 0o ?zmZB  s *o ?`B ^ 0o ?mmH  0޽h ? 3f3f80___PPT10.DZ   F 0 zr (  r  S   `}   X  0A ?H  0޽h ? 3f3f80___PPT10.(Z E 0 pE(    BA ?"6@ NNN?Nw*~  s *X  `}   ]   `LXX?"6@`NNN?NY I@,$D 0 [%More Filipinos use second hand phones& 2&r  S ,  Y  H  0޽h ? www3PP___PPT10b.d9 +D' f= @B D' = @BA?%,( < +O%,( < +D' =%(D' =%(D@' =A@BBB B0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-o6Bbox(out)*<3<*+8+0+0 + C 0 (  r  S   `}   X  0A ? ,  Zt XX?"6@`NNN?N &B ,$D 0 KHigh miss calls in the Philippines, less in India where call prices are lowL 2LH  0޽h ? 3f3f___PPT10b.$Z\C+׼CD' f= @B D' = @BA?%,( < +O%,( < +D' =%(D' =%(D@' =A@BBB B0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-o6Bbox(out)*<3<*+8+0+0 +.7 0L0 --:<;-(  <- q < #"2&,q m< <!?"`9 rThailand0 (  @@`` k< <,?"`9 u Philippines0 (   @@`` i< <5?"`  s Sri Lanka0 (   @@`` g< <??"`0   oIndia0(  @@`` e< <I?"`0  rPakistan0 (  @@`` c< <R?q b    @@`` < <\?9  l4%0(  @@`` < <lf? 9 l6%0(  @@`` < <pp?  l4%0(  @@`` < <i?0  m14%0(  @@`` < <X? 0  m33%0(  @@``  < <\?q  Fixed to fixed calls only.   @@``  < <8?9r   l7%0(  @@``  < <?r 9  m24%0(  @@``  < <? r   l7%0(  @@`` < <?0 r  m26%0(  @@`` < <?r 0  m47%0(  @@`` < <?qr   Mobile to mobile calls only.   @@`` < <?9ar  m33%0(  @@`` < <P?a9r  m13%0(  @@`` < <? ar  m29%0(  @@`` < <h?0 a r  m25%0(  @@`` < <l?a0 r  m21%0(  @@`` < <?qar  %Use phone as an incoming device only.& %  @@``  < <t?9Qa m16%0(  @@`` !< <P?Q9a m14%0(  @@`` "< <0$? Qa m42%0(  @@`` #< <4.?0 Q a m16%0(  @@`` $< <7?Q0 a m16%0(  @@`` %< <A?qQa Make calls at off-peak hours.   @@`` '< <L?"`9Q m40%0(  @@`` (< <dV?"`9Q m65%0(  @@`` )< <@`?"` Q m34%0(  @@`` *< <j?"`0  Q m36%0(  @@`` +< <lt?"`0 Q m39%0(  @@`` ,< <~?"`qQ {Use of missed calls.   @@`` .< <?~ ySouth-east Asia0(  @@`` /< <?~ t South Asia0 (   @@`` 0< < ?q~ i.   @@``R 7< < ?q~ rThe use of  strategies to minimize call costs at the BOP2: 9  @@```B 8< 08c ?q`B 9< 08c ?q`B :< 08c ?qq`B ;< 08c ?`B << 08c ?q~~`B C< 08c ?q`B D< 08c ?qQQ`B E< 08c ?0 0 `B F< 08c ?  `B G< 08c ?99`B H< 08c ?qaa`B J< 08c ?qr r `B K< 08c ?q  `B ]< 08c ?~`B ^< 08c ?~`B d< 08c ?qH < 0޽h ? 33___PPT10i.JP,+D=' f= @B + B 0  (  X  0A?'x  c $  `}   t  ZtXX?"6@`NNN?NIdO,$D 0 x@Missed calls more popular among male mobile owners in South AsiaA 2AH  0޽h ? 3f3f___PPT10b.W+D' f= @B D' = @BA?%,( < +O%,( < +D' =%(D' =%(D@' =A@BBB B0B%(D' =1:Bvisible*o3>+B#style.visibility<*%(D' =-o6Bbox(out)*<3<*+8+0+0 + 4 0 0$E H(   ~   s *  `}   l } E  #"B}& )  Nl?"6@`NNN?N}  bThailand (   @@``) '  N`?"6@`NNN?N}  e Philippines (   @@``' %  N?"6@`NNN?Ne }  c Sri Lanka (   @@``# #  N|?"6@`NNN?N}e  _India (  @@``& !  ND?"6@`NNN?N}  bPakistan (   @@``&   N ?"6@ NNN?N}  b    @@``!   N?"6@ NNN?N  ]96% (  @@``!   N?"6@ NNN?N  ]99% (  @@``!   ND?"6@ NNN?Ne  ]92% (  @@``!   N$-?"6@ NNN?N e  ]95% (  @@``!   N6?"6@ NNN?N  ]99% (  @@``6   N@(?"6@ NNN?N  rPrepaid mobile connections   @@``7   NI?"6@ NNN?N   s% of mobile owners at BOP (  @@``   N@R?"6@ NNN?N   Y   @@```B   0o ?} `B   0o ?} `B   0o ?e }e `B   0o ?} `B   0o ?} ZB   s *o ?  B   No ?"0@NNN?N}B   No ?"0@NNN?N} B   No ?"0@NNN?NZB   s *o ?  B ,  No ?"0@NNN?N}}B   No ?"0@NNN?N}}`B .  0o ?  ZB 0  s *o ? B ;  No ?"0@NNN?N ZB =  s *o ? ZB >  s *o ?e e ZB ?  s *o ? ZB @  s *o ? H   0޽h ? www3PP___PPT10i.jpG+D=' f= @B +* : 0 H@@P(  PX P 0A ?zRr P S l  `}   f P 0Ԕ"` c X P ZXX?"6@`NNN?N/,$D 0 \$Prepaid helps to control expenditure% 2%H P 0޽h ? 3f3f___PPT10b.Y@9+>6D' f= @B D' = @BA?%,( < +O%,( < +D' =%(D' =%(D@' =A@BBB B0B%(D' =1:Bvisible*o3>+B#style.visibility<*P%(D' =-o6Bbox(out)*<3<*P+8+0+P0 + 9 0 *"`H(  Hr H S (  `}   R H s *A qd H <P  'g  * @`H H 0޽h ? 3f3f___PPT10i.Y^+D=' f= @B +} H 0 $(  r  S T  `}   r  S `  `  H  0޽h ? 3f3f___PPT10i.)Z+D=' f= @B + M 0 0(  r  S j  `}      `A ? "6@ NNN?N' H  0޽h ? 3f3f80___PPT10.ZPŃ N 0   (   r   S y  `  H   0޽h ? 3f3f80___PPT10.Z<$ 0 l4(  ld l c $HD$    l s *QH 9    H l 0h  ? 3380___PPT10.A$5 0 $4(  $d $ c $HD$    $ s *hH 9    TOP: 80:20H $ 0h  ? 3380___PPT10.jX7 0 ;34(  4d 4 c $HD$   ' 4 s *H 9X  @8___PPT9  mThe Philippines is a pioneer in SMS-based services for entertainment (TV shows, games, horoscope), airline, movie and other bookings, rescue during calamities and even remittances Smart is piloting use of SMS in European and Middle Eastern countries where there are a lot of OFWs to tap into what the IMF has documented as the 3rd or 4th remittance sending country in the world (Mexico, China, India and Philippines) The Philippine Post Office since 2001 has been experiencing decline in the amount of posts and letters it handles during Christmas and Valentines Day by as much as 50 percent because it seems that people now send their greeting via a text rather than sending a card N" HY:    H 4 0h  ? 3380___PPT10.Pt $9 0 @4(  @d @ c $HD$    @ s *PH 9    H @ 0h  ? 3380___PPT10.Y`: 0 L"(  L^ L S HD$    L c $YH 9   More frequent top-ups in the Philippines because of the introduction of very low denomination top-ups and various modes of reloads e.g. electronic reloads, for as low as 60 cents top-up for 10 days unlimited texting or calls on net,H L 0h  ? 3380___PPT10.YpN; 0 T((  T^ T S HD$    T c $0vH 9    H T 0h  ? 3380___PPT10.Y 5N< 0 `(  `^ ` S HD$    ` c $H 9p  XP___PPT92*  Sri Lanka surprisingly higher figure (compared to Shoestrings 1 results ~40% in LK); this could be b/c of: Higher level of comfort with English language than PK & IN Higher level of familiarity with SMS due to SMS-voting in pop-idol reality show: Superstar Jk" k .c   H ` 0h  ? 3380___PPT10.Yp?= 0  d((  d^ d S HD$    d c $H 9    H d 0h  ? 3380___PPT10.Yp?$> 0 l4(  ld l c $HD$    l s *(vH 9    H l 0h  ? 3380___PPT10.0ד$A 0 P4(  d  c $HD$     s *xH 9    H  0h  ? 3380___PPT10.h9p? 0 @((  ^  S HD$     c $H 9    H  0h  ? 3380___PPT10.Z}!B 0 1(  ^  S HD$     c $H 9   'Pakistani women -- H  0h  ? 3380___PPT10. Zd$C 0 4(  d  c $HD$     s *$H 9    H  0h  ? 3380___PPT10.Xľ8D 0 ((  ^  S HD$     c $HH 9    H  0h  ? 3380___PPT10.$ZPe"$F 0 4(  d  c $HD$     s *xH 9    H  0h  ? 3380___PPT10.e99G 0 `((  ^  S HD$     c $H 9    H  0h  ? 3380___PPT10.(Zo$I 0 04(  d  c $HD$     s *dH 9    H  0h  ? 3380___PPT10.d9GH 0 ((  ^  S HD$     c $mH 9    H  0h  ? 3380___PPT10.)Z ?9J 0 ((  ^  S HD$     c ${H 9    H  0h  ? 3380___PPT10.)Z@xK 0 vnp(  ^  S HD$   h  c $H 9   a) The low cost of SMS has been the best way to communicate and thus, its popularity b) This proves to be a boon for many Filipinos who have family members overseas and use SMS to keep in touch with them about 10 M Filipinos/25 % of the total working age population working in over 200 countries worldwide thus the development of services like use of SMS for remittancesH  0h  ? 3380___PPT10.EZq$L 0 4(  d  c $HD$     s *bH 9    H  0h  ? 3380___PPT10.n`x O 0 `(  X  C HD$     S HH 9    H  0h  ? 3380___PPT10.[ b N 0 p (   X   C HD$      S vH 9    H   0h  ? 3380___PPT10.[ M 0 $(  $X $ C HD$    $ S VH 9    H $ 0h  ? 3380___PPT10.[r 0#1;G<}pOr iPu .wxzsk7RWmK`}+G.ZPz>wƧ=N~2_X0B$|yϾ\p:1Oh+'0T hp  Slide 1AyeshaColorOptions LIRNEasia LIRNEasia145Microsoft PowerPoint@+V@ dT@a"GSg  )'    """)))UUUMMMBBB999|PP3f333f3333f3ffffff3f̙3ff333f333333333f33333333f33f3ff3f3f3f3333f33̙33333f333333f3333f3ffffff3f33ff3f3f3f3fff3ffffffffff3ffff̙fff3fffff3fff333f3f3ff3ff33f̙̙3̙ff̙̙̙3f̙3f333f3333f3ffffff3f̙3f3f3f333f3333f3ffffff3f̙3f3ffffffffff!___wwwP4'A x(xKʦ """)))UUUMMMBBB999|PP3f3333f333ff3fffff3f3f̙f3333f3333333333f3333333f3f33ff3f3f3f3333f3333333f3̙33333f333ff3ffffff3f33f3ff3f3f3ffff3fffffffff3fffffff3f̙ffff3ff333f3ff33fff33f3ff̙3f3f3333f333ff3fffff̙̙3̙f̙̙̙3f̙3f3f3333f333ff3fffff3f3f̙3ffffffffff!___www mmmmmmmmmmmmmmmmmm GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG mCmmmmCCmllmmmmlC CmmmCmmCmDmCCCmmmmCm mDCmmCCmmCmmmC mm CCD CC nCCC mCmCmC DCmmCC mCmCCCGGCn CCm nDCmCmC CDCCnm mCCC mmCmCCnC CCnCmCDC CCm CCm CCCm mCCm mmm mmmmmmmmmmCmCmCCCCCCCCCC      mmmmmmmmmCmCmCmCCCCCCC    ՜.+,0    wOn-screen Show ArialVerdanaTimes New Roman WingdingsCentury GothicProfile5Cost Cutting Strategies at the Bottom of the PyramidAgendaAGeneral cost cutting strategies due to high cost perceptions7Its true: Philippines is the SMS capital of the worldWho types the SMS?'Key barrier to SMS use among non-usersSlide 7Urban vs. rural SMS use Why so much SMS in Philippines?AGeneral cost cutting strategies due to high cost perceptionsHigh expected per minute costsespecially on mobile Slide 130High expected initial cost of getting connectedICost cutting via use of second hand mobile handsets at half the price!!Cost cutting via missed calls Slide 17 Slide 18'Cost cutting via prepaid connections Slide 20 Slide 21In sum Slide 23 Slide 24  Fonts UsedDesign Template Slide Titles!_㬼 LIRNEasiaLIRNEasia  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvxyz{|}~      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~Root EntrydO)PicturesCurrent UserSummaryInformation(VTPowerPoint Document(wмDocumentSummaryInformation8