Cell Bazaar, a new commercial venture that has been described as Craig’s List on mobiles has gained acclaim recently. The venture, started in Bangladesh, is described as a user-generated virtual marketplace, accessible via mobile phone or computer to nearly 17 million people in Bangladesh. Buyers and sellers trade basic goods from their mobiles, engaging in one-to-many trading. Users post or search an item, spending less than US$.02, either by SMS or WAP through the mobile or through the Internet, depending on their preferences.
This study will examine how transactions are completed, including payments and the delivery of the good or service. The research has similarities to a previous study conducted by the same researcher in Bangladesh on the Grameen Village Phone program, in that the conditions for replication will be identified.
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